Grow your business with Subscription Management

Traditional manufacturing companies are increasingly adopting subscription-based models for services and software as an add-on to their their existing core offering. This shift caters to the demand for flexibility and personalization, while also boosting customer engagement and providing a more stable revenue model. To support our customers with their subscription models, RamBase has launched a new Subscription Management solution within RamBase Cloud ERP.

Subscription Management provides adaptable contract management
and a comprehensive view of both current and projected revenue.

What are subscription-based services?

For manufacturing companies, subscription-based models are used to deliver non-physical offerings such as services or software:

• Services: Customers pay a recurring fee to gain access to a service, for example maintenance, support or warehousing. The fee can typically be fixed and charged on a regular basis, for example weekly, monthly or annually. 
• Software: Customers subscribe to software licenses that enable them to access and control physical products like machinery, robots, and electrical devices. The fee can typically be charged per user or license on a regular basis, for example monthly or annually. 

It is worth nothing that this differs from the rental of physical products, which is managed through the Rental Module.

Why do customers need Subscription Management?

By selling services and software on a subscription basis, companies can secure recurring revenue, improve financial predictability, and strengthen their bottom line. This model not only enhances customer relationships engagement by supporting ongoing relationships but also unlocks new revenue opportunities through steady income streams. By delivering continuous value, businesses can expand and maximize customer lifetime value, leading to greater financial stability and more accurate long-term forecasting and planning. 

However, Jonas Pettersson, Chief Product Officer at RamBase points out that establishing such models does not come without obstacles:

"Adopting subscription-based models in parallel to a traditional core offering brings with it a set of organizational hurdles. It requires companies to rethink and adapt both their service delivery and billing processes. They need a system that can help them jump these hurdles, while also integrating the model it into their existing organization and processes. And that is why we are launching Subscription Management in RamBase."

Engage, streamline and grow

Users who are acquainted with RamBase Cloud ERP may be familiar with the current subscription features within the system. However, this launch introduces an entirely new solution developed from the ground up, in close partnership with customers. 

"Working closely with selected customers has been crucial in the development of Subscription Management, as we always aim to create functionality that is industry fit. Our main goal with this new functionality is to support our customers in three essential areas: boosting customer engagement, streamlining their operations, and growing their business.", says Pettersson.

Subscription Management is now available for all RamBase Cloud ERP customers. 

Key capabilities include:  

• Dynamic contract management: Real-time customization of plans, add-ons, and discounts, enabling quick adjustments to rates based on client negotiations, or promotions
• Centralized subscription handling: Unified user-centric subscription handling enables you to create, manage and scale offerings in one place.
• Flexible billing options: Incentivize your customers to join with special offers, discounts, custom pricing, and custom billing cycles.
• Create personalized offers: Incentivize your customers to join with special offers, discounts, custom pricing, and custom billing cycles.